The All-new 2016 Toyota Prius: It’s All About the TNGA

The Prius is the most successful hybrid car ever.  Period.  It's name now means hybrid car, no matter what the brand of the hybrid is. Prius has that"top-of-mind" awareness that marketers yearn for, where a product name becomes the standard term for the product.  It joins "Kleenex", "Jet-Ski", and "scotch tape"...

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