Urban Adventuring with the Hyundai Santa Cruz Crossover Truck Concept

I’m not entirely sure what “urban adventuring” has to do with a crossover pickup truck.  But if it involves this new Hyundai Santa Cruz Crossover truck concept, just introduced at the 2015 Detroit Auto Show, I’m down.

According to Hyundai:

Modern urbanization is impacting the market in a broad way, and this trend is especially strong with young adults, who face tighter parking on streets and parking garages, and increasing congestion overall. These trends are not confined to one specific region of the U.S.; they’re happening in urban hubs everywhere. These “Urban Adventurers” have a different mindset, being very active both socially, and in their communities, bringing a pioneering spirit to make their neighborhoods a better place to live and work.

 

 So whether it’s loading up friends and firewood for a bonfire at the beach, coaching the youth soccer team, volunteering for a community restoration project, or a quick drop-off at the local recycling center, they need a vehicle versatile enough to accommodate both passengers and gear, while being efficient enough to fit into their unique urban lifestyle.

 

Wow, that’s a lot of marketing-speak.  Let’s take a look at something more…concrete:

Efficiency is a key attribute of its advanced powertrains, with an environmentally-friendly 2.0-liter turbo diesel powertrain delivering 190 horsepower and 300 lb.-ft. of torque, while achieving fuel economy in the high 30 mpg range. Santa Cruz also offers Hyundai’s HTRAC® All-wheel drive system, so there’s no anxiety about getting those snowboarding “fresh tracks” right after a storm moves through.

 

The concept is purposefully compact, and although it has four doors and seating for five, its overall footprint is similar to a small CUV. These dimensions make it ideal for navigating the urban jungle or a tight parking spot that most pickup drivers often have to pass by. It offers typical CUV driving character, but with a versatile cargo bed that provides separated storage for all they want to bring along, whether it’s a trip to the recycling center, a surf or paddleboard session, or a couple of mountain bikes for the trails. Whatever the day’s activity might bring — all that dirty, sweaty, wet, sandy, bulky gear remains in the back of the truck, cleanly separated from the passenger compartment.

 

Now that we’re back on the ground, here’s a twist.  This concept incorporates an extendable tailgate:

Sometimes, there are those needs that call for even more cargo room; that’s why Santa Cruz offers an innovative tailgate extension that allows the bed length to be expanded whenever those “just in case” moments arise. The extension is perfect for everything from an epic mountain bike trip to bringing home an antique chest or classic motorcycle that’s ripe for restoration. When fully extended, Santa Cruz’s bed length is similar to a mid-size pickup, providing the ability to carry much more than its compact footprint would suggest, yet only when needed. Santa Cruz was designed to accommodate whatever the Urban Adventurer’s lifestyle calls for, whether expected or unexpected. 

 

Between that twist, the turbo diesel, and the looks.  I’m looking forward to seeing this concept hit the streets.

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Sebastian James

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