Merry Christmas Tesla Roadster, We’ve Doubled Your Range to 400 Miles

Apparently Elon Musk didn’t want to ignore the original Tesla Roadster.  Amidst all the talk about the Model S, the Model X, and the upcoming Model 3 (or III) or whatever, the little electric roadster that did was rarely mentioned.

Until December 25th.

 


 

At their blog, Tesla says:

The Roadster 3.0 package applies what we’ve learned in Model S to Roadster. No new Model S battery pack or major range upgrade is expected in the near term.

 

Wow.  Talk about an upgrade.

It offers a glimpse into how automakers could, if they wanted to, increase the value for owner of older model vehicles.  Would any other automaker have offered this retroactively?  Or would they have offered it in new models only?  Over the course of upgrades to the batteries, the aero kit, and a new set of tires, Tesla Roadster owners now have a state-of-the-art electric roadster–that happens to look like a Lotus Elise.  By how much did their resale value just increase?

Would Ford or Chevy retrofit owners with the newest version of their ECM to people who bought 2 model years ago?  No.  Would Jaguar or Audi?  Again, no.  To them, the die is cast.  If you want the best, you need to buy the new model.

Again Elon Musk shows the arrogance of automotive companies and their lack of deeper thought about customer care and long-term retention.  Best line of the blog post?

We are confident that this will not be the last update the Roadster will receive in the many years to come.
Happy Holidays.

 

Indeed.

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Sebastian James

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