Chrysler Increases Production of Popular Ram 1500 EcoDiesel

For 2015, 1 in 5 Ram 1500 trucks will be made with their new EcoDiesel engine; up from an original 10% mix. More importantly vehicle sales come at the expense of competitor.  Says Bob Hegbloom, President and CEO — Ram Truck Brand, Chrysler Group LLC:

“Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand. The Ram 1500 EcoDiesel is a game-changer in the industry, and has proved to be a key to conquest sales over our competitors.”

2015 Ram 1500 Laramie Longhorn Crew Cab 4x4 EcoDiesel

Apparently there is pent-up demand upper end of the pickup market, quietly challenging the notion that pickup truck owners enjoy spending truckloads of money on gas.  Within 3 days after announcing the availability of the 3.0 liter VM Motori diesel, Ram received a record 8,000 pre-orders.  The new powerplant is a turbocharged 60-degree, dual overhead camshaft (DOHC) 24-valve V-6 that produces 240 horsepower and 420 lb.-ft. of torque.  AND gets 28 mpg on the highway.  AND allows the Ram to comfortably tow a little over 4.5 tons (9,200 pounds).

3.0 liter EcoDiesel V-6, in the 2015 Ram 1500

Contrast that with the performance of their ubiquitous HEMI V-8 gasoline engine.   The massive 5.7 liter HEMI generates 395 horsepower and 410 pound-feet of torque.  Ram claims the HEMI gets 15 mpg in the city, 22 on the highway, when equipped with Variable Valve Technology, and a Multiple Displacement System that closes off cylinders based on driving conditions.  HEMI owners commenting in a RAM online forum average 11-18.

2015 Ram 1500 Laramie Crew Cab 4x4 EcoDiesel interior

The Ram EcoDiesel is the only turbo diesel in it’s class.  Ford has an EcoBoost-ed V-6, similar to that in the Ford Explorer.  That’s it.  All other half-ton trucks are petrol-burners.  Chrysler, being first to the market, is stealing customers with a back-to-back Motor Trend Truck of the Year winner.  Expect to see this gap filled by the competition.

Here’s a very good review of the Ram 1500, from our friends at Real World Test drives:

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Sebastian James

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