Chrysler Increases Production of Popular Ram 1500 EcoDiesel
For 2015, 1 in 5 Ram 1500 trucks will be made with their new EcoDiesel engine; up from an original 10% mix. More importantly vehicle sales come at the expense of competitor. Says Bob Hegbloom, President and CEO — Ram Truck Brand, Chrysler Group LLC:
“Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand. The Ram 1500 EcoDiesel is a game-changer in the industry, and has proved to be a key to conquest sales over our competitors.”
Apparently there is pent-up demand upper end of the pickup market, quietly challenging the notion that pickup truck owners enjoy spending truckloads of money on gas. Within 3 days after announcing the availability of the 3.0 liter VM Motori diesel, Ram received a record 8,000 pre-orders. The new powerplant is a turbocharged 60-degree, dual overhead camshaft (DOHC) 24-valve V-6 that produces 240 horsepower and 420 lb.-ft. of torque. AND gets 28 mpg on the highway. AND allows the Ram to comfortably tow a little over 4.5 tons (9,200 pounds).
Contrast that with the performance of their ubiquitous HEMI V-8 gasoline engine. The massive 5.7 liter HEMI generates 395 horsepower and 410 pound-feet of torque. Ram claims the HEMI gets 15 mpg in the city, 22 on the highway, when equipped with Variable Valve Technology, and a Multiple Displacement System that closes off cylinders based on driving conditions. HEMI owners commenting in a RAM online forum average 11-18.
The Ram EcoDiesel is the only turbo diesel in it’s class. Ford has an EcoBoost-ed V-6, similar to that in the Ford Explorer. That’s it. All other half-ton trucks are petrol-burners. Chrysler, being first to the market, is stealing customers with a back-to-back Motor Trend Truck of the Year winner. Expect to see this gap filled by the competition.
Here’s a very good review of the Ram 1500, from our friends at Real World Test drives:Click here for reuse options!
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